Glen The Balloon Guy Theme Song on BFM 89.9 Radio

Branding experience I wanted to share - I was recently interviewed by BFM 89.9 Radio out of Malaysia for their 'Careers Unusual' segment. I really enjoyed the interview; they have many interesting podcast interviews worth listening to. What made this interview very special was they featured my very own Glen The Balloon Guy theme song, which was created for me as a gift by the very talented Tom Thomson and Allan Hobden from Kaslo BC.

As part of your professional balloon artist branding, I suggest artists find their own 'theme song' (created for them, or rights purchased for a stock song) and use it in conjunction with your media opportunities. I think it really adds a lot to your external presentation. Audio triggers are a very powerful form of communication, and media people really like it when you make it easy for them to differentiate you from other stories.

The podcast of my interview is at:

http://www.bfm.my/ent-cu-glen-the-balloon-guy-glen-lavalley.html